I’m Victoria, an interdisciplinary creative with versatile skills gained from working across multiple industries.
Bringing to the table over a decade of experience in design, marketing, content development, client relationship, and production work, my strengths uniquely position me to support your vision and provide well-rounded solutions that deliver exceptional results.
My favorite projects are ones that create impact and kindle the imagination of others: like directing a conference for filmmakers, publishing a quarterly coffee table book for creatives, branding non-profit organizations, and developing content for pioneers in the AR industry. (And of course, planning my own Upstate New York wedding is also on the top of that list!)
I care about travel, art, music, and thoughtful conversations with close friends. When I’m not working, I’m either on an adventure with my husband or home reading, puzzling, watching Fraiser, and enjoying a cup of tea.
Account Director
Carousel
2021-2024
Developed and maintained client relationships with designated accounts including Snap (Snap Inc., Snap AR) and Meta (Meta Spark). Oversaw all projects related to the client, including major conferences and events, multi-region productions, asset library creations, and brand marketing. Managed internal and external teams from project inception to completion, providing brief development, strategic thought leadership, creative pitches, production timelines and planning, marketing calendars, insights and analytics, and more. Additionally assumed responsibilities for the Director of Client Services for six months including support in billing, business projections, scope tracking, and client service team development. As a member of a small team, I also supported in project management, production, and internal operation jobs as needed.
Content Manager
FM Brands
2020-2021
Owned content creation process from start to finish for both Musicbed and Filmsupply’s blog. Leveraged insight from customer engagement and marketing teams to establish topics, direction, tone, and subjects featured. Managed the process of coordinating interviews, receiving brand approvals, obtaining creative assets, and the artistic decisions for each blog layout. Proofed and edited articles regularly, and wrote complete articles as needed. Partnered with my team to optimize the content our brands produced across multiple channels and used performance insights to continue producing high-quality articles that educated, inspired, and developed the careers of filmmakers around the world.
Marketing Operations Manager
FM Brands
2014-2020
Regularly built project briefs, collaborated on building campaign strategies, and managed the production schedule for all projects. A departmental liaison, team development and healthy culture champion, and a department representative for our third-party vendors like print, press, or digital advertising agencies. Directed and produced FM’s major event for filmmakers: Film + Music Conference. The multi-year event hosted over 400 filmmakers from around the world for a weekend filled with keynote speakers, hands-on breakout sessions, musical concerts, and film premieres. Coordinated the publishing of five volumes of Film + Music Magazine (a design-centered coffee table book for filmmakers). Aided in the development, production, and distribution of film content including a feature-length documentary. Managed booth experiences and VIP events in Las Vegas during NAB shows. Managed and directed sponsors, partners, and press for large-scale campaigns, including an outdoor advertising campaign that won a D&AD pencil.
Additional Work
Creative Manager overseeing strategy, project logistics and timelines, workflows and internal client relationships.
Freelance Designer with a focus on comprehensive creative solutions for small businesses and non-profits.
Interim Creative Director for a non-profit raising support for humanitarian aid workers around the world. Concentrated on a robust marketing strategy, establishing web and social presence, and developing communication collateral.